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What We Do · Family Safety Assurance · Early Access

AI Safety for Every Family, on Every Device

Third-party assurance that the AI on phones, tablets, watches, TVs, cars and home robots treats children and every user the way the law expects. Child-safety, age-assurance and AI fraud rules now apply across the United States, the European Union, the United Kingdom, Brazil, Australia, India and Asia-Pacific, and they reach every device a family uses. AxiLayer AI and AxiSentinel™ turn those rules into evidence a parent, a regulator and a bank can rely on. California added a 13-bill child online safety package on 10 September 2026, most of it effective 1 January 2027.

2 Feb 2025
EU AI Act Ban on AI That Exploits Children's Vulnerabilities
25 Jul 2025
UK Child Safety Duties and Highly Effective Age Assurance
10 Dec 2025
Australia's Under-16 Social Media Minimum Age
17 Mar 2026
Brazil's ECA Digital in Force
19 May 2026
US TAKE IT DOWN Act Enforcement Begins
What's Changing

Children's AI Safety Became a Legal Duty on Every Device

In under two years, protecting children from harmful AI moved from voluntary policy to binding law in every major market. The rules now reach the operating system, the app store, the chatbot, the image tool and the payment, and each country sets its own ages, consent rules and deadlines.

Feb 2025
EU AI Act Prohibitions Apply
AI that exploits the vulnerabilities of children because of their age is banned across the European Union.
Jul 2025
UK Child Safety Duties Take Effect
Services children are likely to use must apply highly effective age assurance and child safety measures, enforced by Ofcom.
Oct 2025
Payee Checks Before Euro Instant Transfers
Banks must offer a free name check before a euro instant transfer, a first line of defense against impersonation scams.
Dec 2025
Australia Sets a Minimum Age of 16
Age-restricted platforms must take reasonable steps to stop under-16s from holding accounts.
Jan 2026
Chatbot, Online Safety and AI Laws Start
California's companion chatbot law, Malaysia's Online Safety Act and South Korea's AI Basic Act all apply.
Mar 2026
Brazil's ECA Digital Takes Effect
Reliable age assurance, age signals from app stores and operating systems, and guardian-linked accounts for younger teens.
Apr to May 2026
US Children's Privacy and Image Abuse Rules
Full compliance with the amended COPPA Rule from April 22, and TAKE IT DOWN Act enforcement from May 19.
Aug 2026
EU AI Transparency Duties Apply
Chatbots must disclose that they are AI, and deepfakes and synthetic content must be labeled.
Dec 2026
EU Ban on AI Abuse Imagery
The 2026 Digital Omnibus prohibits AI systems that generate child sexual abuse material or non-consensual intimate images.
2027
Age Signals, Scam Duties and Parental Consent
California operating system age signals from January 1, Australia's scam prevention duties from March 31, and India's parental consent rules from May.
The same child can meet a chatbot, an image tool and a cloned voice on one evening, on four different devices. Each of those AI systems now answers to rules written for that child's age and country.

The evidence gap

A published safety policy is a static document, and a device setting is a promise. Regulators, parents and banks increasingly ask for proof that the AI behaves the way the rules require, for each age and each country, every day. Family Safety Assurance is built to provide that proof, with a human signature behind it.

Who this page is for

  • Device, operating system and platform makers
  • AI app makers and model providers
  • Banks, payment apps and telecommunications providers
  • Schools, education technology and the public sector
  • Robot, toy, car and smart home makers
  • Investors and insurers assessing consumer AI exposure
Global Coverage

The rules for children's AI safety, around the world

From California and New York to Brazil, the European Union, the United Kingdom, Australia, India and Singapore, AxiSentinel™ tracks the child-safety, age-assurance and fraud rules that apply where families live.

UNITED STATES / FEDERAL
COPPA Rule, as amended
IN FORCE

Separate parental consent before a child's data is used for targeted advertising, and biometric identifiers now count as personal information. Full compliance has been required since April 22, 2026.

UNITED STATES / FEDERAL
TAKE IT DOWN Act
IN FORCE

Platforms must remove non-consensual intimate images, including AI-generated ones, within 48 hours of a valid request. Federal Trade Commission enforcement began May 19, 2026.

UNITED STATES / CALIFORNIA
Companion Chatbots (SB 243) and Digital Age Assurance Act (AB 1043)
IN FORCE AND ENACTED

Companion chatbots must remind minors they are talking to AI and run crisis-referral protocols, in force since January 1, 2026 and strengthened by SB 1119 on September 10, 2026 with risk assessments, parental controls and third-party audits from 2029. AB 1043, as amended by AB 1856, has operating systems send an age signal that apps must request, from January 1, 2027.

UNITED STATES / STATES
App Store Accountability Acts
PHASED, IN COURT

App stores verify age and obtain parental consent for minors' downloads and purchases, and developers receive age signals. Texas: the injunction was stayed on May 28, 2026, the Supreme Court declined to vacate the stay on July 6, 2026, and the Fifth Circuit heard argument on August 4, 2026. Alabama applies from January 1, 2027, Utah from May 6, 2027 and Louisiana from July 1, 2027.

UNITED STATES / STATES
Age-Appropriate Design Codes and Minors' Data Laws
IN FORCE, VARIES

Duty of care, private-by-default settings and limits on profiling minors are in force in Maryland, Connecticut, Colorado, Montana, Nebraska and South Carolina, partly in California, and from 2027 in Vermont. New York's Child Data Protection Act applies since June 20, 2025.

EUROPEAN UNION
EU AI Act
IN FORCE, PHASED

AI that exploits the vulnerabilities of children has been prohibited since February 2, 2025. Chatbot disclosure and deepfake labeling apply from August 2, 2026. The 2026 Digital Omnibus adds a ban on AI systems that generate child sexual abuse material or non-consensual intimate images, from December 2, 2026.

EUROPEAN UNION
Digital Services Act, Protection of Minors
IN FORCE

Article 28 guidelines published in July 2025 expect private-by-default accounts for minors, effective age assurance where risks require it, and limits on addictive design. The EU age verification solution and Digital Identity Wallet are rolling out through 2026.

EUROPEAN UNION
Payments: Verification of Payee and the Payment Services Regulation
IN FORCE AND PENDING

Free payee name checks for euro instant transfers since October 9, 2025. The Payment Services Regulation, agreed in November 2025 and awaiting formal adoption, adds refunds for bank-impersonation fraud and wider payee checks.

UNITED KINGDOM
Online Safety Act
IN FORCE

Child safety duties and highly effective age assurance for services that children are likely to use, in force since July 25, 2025, enforced by Ofcom.

UNITED KINGDOM
Authorized Push Payment Fraud Reimbursement
IN FORCE

Since October 7, 2024, payment firms reimburse eligible victims of authorized push payment scams, including scams that use cloned voices.

BRAZIL
ECA Digital (Law 15.211/2025)
IN FORCE

In force since March 17, 2026. Reliable age assurance, where self-declaration is not accepted, age signals from app stores and operating systems, linked guardian accounts for younger teens, and no loot boxes in games for minors. ANPD plans enforcement actions from January 2027.

AUSTRALIA
Social Media Minimum Age
IN FORCE

Age-restricted platforms must take reasonable steps to stop under-16s from holding accounts, in effect since December 10, 2025, alongside industry age assurance codes.

AUSTRALIA
Scams Prevention Framework
PHASED

Banks, telecommunications providers and digital platforms were designated on May 22, 2026, effective May 28, 2026. Duties to prevent, detect, report, disrupt and respond to scams are expected from March 31, 2027.

INDIA
Digital Personal Data Protection Rules, 2025
PHASED

Verifiable parental consent for anyone under 18, and no tracking, behavioral monitoring or targeted advertising directed at children. The obligations apply from May 2027.

SINGAPORE
Online Safety Codes and Shared Responsibility Framework
IN FORCE

Codes of practice require age assurance from designated app stores and safety measures from designated social media services. Since December 16, 2024, banks and telecommunications providers share responsibility for phishing scam losses.

MALAYSIA
Online Safety Act 2025
IN FORCE

In force since January 1, 2026. Services likely to be used by children must limit adult contact with children, limit features that extend use, and keep recommendations suitable for child users.

CHINA
Minors' Online Protection and AI Content Labeling
IN FORCE

The Regulations on the Protection of Minors Online apply since January 1, 2024. Labeling of AI-generated and synthetic content is required since September 1, 2025.

SOUTH KOREA
AI Basic Act
IN FORCE

In force since January 22, 2026. Users must be told when they interact with generative AI, and AI-generated content must be labeled.

Status as of October 2026. Regulatory descriptions are summaries for orientation and are not legal advice. Dates can change through court rulings, delays and new rules, and AxiSentinel™ tracks those changes as they happen.
What It Protects

Protections every family can see

Family Safety Assurance looks at the AI a family actually meets, on the devices they actually use, and checks it against the rules that apply to each family member.

Age-appropriate AI, everywhere
The AI a child meets follows the rules for that child's age, on every device in the home.
AI agents that ask first
When an AI wants to act for a child, a parent decides, and sees exactly what will happen.
Protection from AI image abuse
Designed to keep a child's photos away from tools that misuse them, and to help families act fast when it happens.
Fraud signals banks can trust
Designed to help banks spot scam calls and AI voice fraud at the moment money moves.
Every AI, audited
A clear view of which AI each family member can reach, tested against the rules that apply.
Families stay in control
Parents set the rules, older teens get their own say, and every decision is clear to the family.
Auditable AI Decisions

Family safety decisions, explainable to every parent

AI on family devices decides what a child can see, which actions need a parent and when a payment looks like a scam. Each of those decisions should follow the rules for that child's age and country, and be explainable to the family.

  • Decision recordsAge rules, permissions and alert criteria recorded with their assumptions and risks.
  • TraceabilityEach block, approval request or alert linked to the rule that applied.
  • Privacy and fairness checksAge handled as a range rather than an identity, with outcomes checked across users.
  • Parent control and refreshParents approve the settings, and rules are reviewed again when laws change.
A qualified AxiLayer AI auditor reviews and signs every decision record before it counts.
What the Rules Now Expect

Five expectations, one assurance

What the rules expectWhere it comes fromFamily Safety Assurance
Age assurance that works, not self-declarationUnited Kingdom, Brazil, Australia, the EU, US app store and design code laws, CaliforniaAge-appropriate AI, everywhere
Parental consent and parental controlCOPPA, India, Brazil, US state lawsAI agents that ask first
Fast removal and prevention of AI intimate image abuseTAKE IT DOWN Act, EU AI Act, Digital Services ActProtection from AI image abuse
Scam prevention, payee checks and reimbursementUnited Kingdom, the EU, Singapore, AustraliaFraud signals banks can trust
Disclosure and labeling of AI, chatbots and synthetic contentEU AI Act, China, South Korea, CaliforniaEvery AI, audited

Family Safety Assurance technology is patent pending in the United States, with international protection being pursued.

AxiLayer AI Assurance Intelligence

The rules for AI that children use, worldwide

Child safety, companion chatbot and age assurance rules are among the fastest moving in AI. See every one, by market and date.

See the child safety and chatbot mandates →
See every deadline →